My Role

Logo Design • Visual Identity • Editorial Design • Report Cover Design • Storyboarding Support • Motion Design Support

Approach

The core idea behind the report was to make city data feel exciting and approachable. Inspired by the energy of sporting events and title fights, the visual system transformed statistics, rankings, and insights into a narrative that felt dynamic rather than purely analytical.

My goal was to create an identity that could support both the seriousness of the research and the excitement of the concept, while staying flexible across print, digital, and motion.

Execution

Starting with the logo and visual identity, I built a system that could balance the excitement of the concept with the credibility of the research. Bold typography, sports-inspired storytelling, strong color contrasts, and structured editorial layouts became the foundation of the visual language.

The report itself involved designing the cover, establishing the typography hierarchy, creating layout systems, and developing a clear approach to presenting data and insights across the publication.

Alongside the report, I worked with the production team on storyboarding and motion elements for launch and promotional content, ensuring the visual language remained consistent across both print and digital formats.

The final identity extended across the report, presentations, launch assets, and supporting campaign materials.

Outcome

The project transformed a research-heavy publication into a more engaging visual experience. By combining editorial design, branding, and motion storytelling, the report made complex urban insights easier to explore while giving the initiative a distinct and memorable identity.