The Brief

Design a preserves brand inspired by Italy without falling back on the usual clichés. No Vespa, no pizza, no tricolour flags. Easy... right?

The Idea

Instead of selling jam, I wanted to sell the feeling of slowing down. The long breakfasts. The family tables. The little rituals that make food memorable.

The Process

I explored everything from logo sketches and typography to colours, patterns, and packaging. Every decision was rooted in warmth, craftsmanship, and a sense of discovery, giving each flavour its own personality while keeping the brand consistent.

Typography

Bold when it needs attention, friendly when it tells a story. The type system was designed to be expressive, approachable, and easy to spot on a busy shelf.

Colours

The colours come from the pantry, not the flag. Every flavour has its own personality, creating a system that's vibrant, memorable, and easy to navigate.

The Outcome

What started as a branding challenge turned into a complete brand world. From strategy to packaging, every piece was designed to make Bottega Pantry feel like a brand you'd happily discover on a grocery shelf, and take home.