What this is

A freelance project for Vaaree where I designed a Mother’s Day campaign across social media, email, and website banners.

What I was trying to do

The idea was to create something light, playful, and relatable, leaning into everyday moments and emotions around motherhood rather than making it feel overly sentimental.

What I worked on

I designed a set of social media posts along with email and website banners, making sure the campaign felt consistent across formats while still adapting to each platform. The focus was on keeping the visuals simple, slightly quirky, and easy to engage with.

Where it landed

While the campaign didn’t go live due to internal constraints, the project gave me hands-on experience in building a cohesive campaign across multiple touchpoints and exploring a more playful visual direction.