What this is

An academic project focused on designing a digital experience for an online furniture store.

What I was trying to do

The goal was to design something that feels easy to navigate and intuitive to use, especially for a category where browsing and decision-making can get overwhelming.

What I worked on

I worked across the full flow, from research and user journeys to wireframes and final UI. The focus was on structuring information clearly, simplifying navigation, and making the experience feel smooth across both app and web.

Where it landed

The result was a clean, user-centered experience that prioritises clarity and ease of use, making it easier for users to browse, explore, and make decisions.